The " Surplus Year After Year " CNY campaign was launched at Sino-Ocean Taikoo Li Chengdu

From Jan. 29, 2021, the " Surplus Year After Year " CNY campaign was launched at Sino-Ocean Taikoo Li Chengdu. With a traditional Chinese icon, fish, STL is going to present a warm, joyful festival shopping environment, expressing our best wishes of the coming new year, which is里巷有余年 (surplus year after year in lanes), encouraging people to get together with family and friends, strengthen their emotional interaction and look forward to a prosperous new year with hope and love. Furthermore, in order to enhance the traditional CNY atmosphere at a city level, STL invited WGSN to select and endorse a specific red colour, which will be utilized in storytelling and on-site installation, indicating the city’s characteristics. Meanwhile, the first 5G Interactive Video Telephone Booth in China is co-presented with China Mobile to deliver your best wishes.